What is the purpose of a Buyer's Guide in life insurance?

The purpose of a Buyer's Guide in life insurance is to offer general information about life insurance policies. These guides are designed to educate potential policyholders about the different types of life insurance available, their features, benefits, and any associated risks. By providing this comprehensive overview, the Buyer's Guide helps consumers make informed decisions about which policy might best suit their needs. It typically includes details about how life insurance works, the differences between term and permanent life policies, and tips on what to consider before purchasing insurance.

The focus is on increasing transparency and understanding in the life insurance process, empowering buyers to navigate their options effectively. This educational aspect is critical in a market that can often be complex and confusing for consumers, ensuring they are aware of the implications of their choices before committing to a policy.